Stop downplaying your importance in/to this world
In general, people are modest about their abilities and the role that their products and services can play in society. Why? Perhaps it's because they're afraid to stand out. Or they are scared that if they elevate their sights, they'll be disappointed.
Whatever the reason, being overly modest doesn't serve themor the world. I'm not telling you to boast or make false claims, but why wouldn't you want to think and act as if you can serve our civilization's highest ideals, if such elevation is possible?
If you're a publisher, you don't produce mere books, you give people the means to transcend their current station in life. You give them knowledge that they can translate into real-world achievements. You provide them with rest and solace when daily life proves too much. You help readers focus
on human kind's higher ideals. These are wonderful and genuine qualities. Why not claim them ?
Give yourself a wider, deeper understanding of how you and your offerings benefit the world. Push yourself on this. Select a benefit that your work brings, and further it until you get a clear picture of how it helps the world.
If you produce microchips for an automobile manufacturer, you protect the lives of millions of people who count on your work to get them to and from their destinations in safety.
If you manufacture dress shoes, you help people feel better about how they look so that they can go through their day with more confidence.
If you organize office space, you help businesses function more smoothly so their employees are less stressed and can spend m ore time making the company money.
This is not a snow job, snake oil, or self-deception. lt's a full look at why you do what you do. YOU GET THE IDEA THO!
-Louchi
This is a section out of a book I am reading by Joel Bauer & Mark Levy
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